Wednesday, October 13, 2010

the windows strategy

With the upcoming release of windows phone 7, many people have been analyzing Microsoft's strategies. It seems as though, they have pulled all of the stops out in order to appeal to more people. Evidence of this is in the development of zune software for mac users. Part of the smartphone experience is to be able to sync everything together; music, calendars, contacts, etc. However, with the lack of zune software for mac, that would clearly deter people from experimenting with this new platform. Microsoft realized this, and consequently is developing software to allow this.

However, when it comes to tablet development, it is widely thought that Microsoft doesn't really know what's coming to them. It is thought that they are unaware of what the tablet experience is all about. Especially within the time frame they are giving themselves -- until they end of the year. Many feel as though Microsoft cannot pull out all the stops and cram all of the windows 7 experience into a touch screen tablet in such a short amount of time. Many companies developing tablets, such as LG and HP have scratched plans to work with microsoft, and rather went elsewhere.

source:
pcworld.com

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